The Jordan Retro 4s are one of the most popular and iconic sneakers of all time. The shoes were first released in 1989 and have been a part of the Jordan Brand ever since. The Jordan Retro 4s have been released in a variety of colorways and styles over the years and have been worn by some of the most famous athletes, including Michael Jordan himself. The shoes have become an iconic part of the Jordan Brand and have been featured in a variety of different marketing campaigns.