The Jordan Logo, also known as the Jumpman logo or the Air Jordan logo, is one of the most recognizable logos in the world. Ever since the Jordan brand was created in 1985, the iconic logo has been widely recognized by millions of people around the world. The Jordan logo features the silhouette of a basketball player, Michael Jordan, in a leaping motion. Not only has the logo become one of the most recognizable symbols of the Jordan brand, but it has also become a symbol of success, excellence and innovation.