Jordan Brand, a subsidiary of Nike, Inc., was founded in 1984 and named after Michael Jordan, who was one of the most influential basketball players of all-time. Since its inception, Jordan Brand has become an iconic symbol of basketball, streetwear, and lifestyle, and has been worn by many of the world's most famous athletes and celebrities. In 2023, Jordan Brand continues to remain a leader in the industry, with a range of products and styles for both men and women.