The Air Jordan logo is a recognizable and timeless symbol of quality, style and performance. The iconic silhouette of a leaping basketball player, with the words "Air Jordan" written in bold black lettering, has been a symbol of excellence in the world of basketball since its introduction in 1984. Since then, the logo has been featured on countless sneakers, apparel and other products, and has become an enduring symbol of the Jordan Brand. But what is the story behind the famous Air Jordan logo? Read on to find out more about the iconic design and its impact on the world of basketball and fashion.